The Founding Edition
Build repeatable human + AI workflows for the performance-marketing work you do again and again.
The Performance Marketer's AI Workflow Manual
$29 one-time · five paid product families · use the AI assistant you already have
The recurring problem
AI can produce fluent text from an underspecified request. Professional marketing work still needs context, evidence, review, and a usable artifact.
A different unit of work
A prompt still has a place. The difference is whether the prompt sits inside a defined process with an outcome, evidence boundary, human decision, and reviewable output.
A prompt
A workflow
The product designs the work around the assistant you already use.
The 6-Layer Workflow Stack
The stack begins with the result, separates persistent context from execution inputs, delegates tasks rather than accountability, and defines an output instead of asking for “a good answer.”
What must this workflow produce when it works?
What relatively persistent information should the AI understand on every execution?
What data and information change each time the workflow runs?
What specific cognitive work should be delegated to the AI?
What requires human verification, interpretation, or approval?
Exactly what should the final result contain, and what quality criteria apply?
Three ways to use the system
Fast
A short conceptual entry point: problem, principle, minimum usable model, example, and immediate action.
Deep
Reason through evidence, limitations, uncertainty, failure modes, and the places where human judgment matters.
Do
Complete guided fields, assemble the input packet, apply Human Gates, and produce a reusable output structure.
The Workflow Library
Choose the task that keeps returning. Each workflow carries the same method while respecting its own evidence, decision, and artifact requirements.
Diagnose current performance, query, and page evidence.
Separate observations, hypotheses, and human decisions in a recurring review.
Turn query data into an evidence-aware action map.
Diagnose observable page elements, friction hypotheses, and test priorities.
Structure market, keyword, competitor, and offer evidence.
Build an intent- and economics-aware map for controlled testing.
Turn scattered competitor information into a structured brief.
Separate observed signals from assumptions and open questions.
Turn approved strategy or evidence into production artifacts.
Translate strategy and evidence into a clear creative brief.
Develop controlled message variations without invented claims.
Turn uncertainty into explicit, testable marketing hypotheses.
Communicate evidence, synthesize periods, and prepare next actions.
Separate facts, interpretations, actions, and unresolved questions.
Structure what changed, what was learned, and what remains uncertain.
Turn assumptions, economics, measurement, messaging, and constraints into launch readiness.
Human Gates
The system keeps review close to the point where an output could affect tracking, claims, budget, brand, client communication, or strategy.
01
Name what must be checked before an output is used.
02
Separate observation, inference, unknowns, and evidence still needed.
03
Keep the responsible person or role visible at the gate.
04
Check whether the inputs and the requested action are actually supported.
Included: Interactive Local Web Edition
Download the included edition, unzip it, open the local index.html, and use it in a modern browser. It is a local product surface, not a cloud SaaS product.
No installation. No server. No PHP. No AI API. Workflow drafts remain local to your browser unless you explicitly export them.
The operating model
The Manual designs a workflow for your context and your accountability. It does not include AI access, require a particular vendor, or call a model API for you.
A practical example
One recurring task, made explicit. The full workflow lives inside the Founding Edition; this public view shows the shape of the system without giving away the complete implementation.
Quality is part of the workflow
Each workflow includes failure-mode guidance so you can notice when the process is drifting before a polished output becomes a consequential mistake.
Failure mode
The assistant cannot infer the business boundary that was never supplied.
Failure mode
A hypothesis is presented as though it were an observed fact.
Failure mode
Inputs are too incomplete, stale, or incomparable to support the requested decision.
Failure mode
Gaps are filled with plausible language instead of being marked as unknown.
Failure mode
A task crosses into a consequential decision without named human review.
Failure mode
The answer sounds useful but cannot be reviewed, handed off, or reused.
Who it is for
A good fit
Not primarily for
What's included
Start with the shortest path, read deeply when you need the reasoning, and keep the reusable workflow surfaces close to the work.
01
Offline browser-based manual and Workflow Studio.
02
121-page editorial reference manual.
03
Quick-reference cards for recurring use.
04
Copy-ready workflow templates and practical working artifacts.
05
The shortest path into the system.
The Performance Marketer's AI Workflow Manual — Founding Edition
One-time digital product. Checkout and delivery are handled by Gumroad.
$29one-time
Questions before you decide
No. Prompts are components inside a workflow. The Manual helps you define context, inputs, AI Actions, Human Gates, and an Output Contract around a recurring task.
No particular plan is included or required by the Manual. You use the assistant access you already have; plan limits and features depend on the provider you choose.
No. The product does not connect to ad accounts or pull live data. You provide the inputs and remain responsible for checking them.
No. It is a structured operating manual and implementation system. It does not provide automated campaign management, a database, or an AI API.
No installation or local server is required for the Interactive Local Web Edition. Unzip it, open interactive-edition/index.html, and use it in a modern browser.
ChatGPT, Claude, Gemini, or an equivalent assistant. The product is vendor-neutral and does not imply endorsement or partnership.
The Founding Edition includes the Interactive Local Web Edition, Premium PDF Manual, 12 Workflow Cards, Implementation Pack, and Quick Start Guide.
No. The current offer is a one-time digital product priced at $29.
The current offer includes a 7-day money back guarantee. For a purchase or delivery question, contact support@aiworkflowmanual.com.
Founding Edition
The Performance Marketer's AI Workflow Manual — five paid product families for designing, running, reviewing, and reusing human + AI workflows.
Get the Founding Edition — $29